{"title":"Apparel","description":"\u003cp data-start=\"295\" data-end=\"487\"\u003eEach piece is designed with a clean streetwear feel: oversized fits, black-heavy tones, bold FIRME. branding, and minimal details that represent confidence without needing to explain too much.\u003c\/p\u003e\n\u003cp data-start=\"489\" data-end=\"511\"\u003eThis isn’t just merch.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"563\"\u003eIt’s a uniform for the ones who move with purpose.\u003c\/p\u003e\n\u003cp data-start=\"565\" data-end=\"602\"\u003e\u003cstrong data-start=\"565\" data-end=\"602\"\u003eDifferent paths. Same foundation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"624\"\u003e\u003cstrong data-start=\"604\" data-end=\"624\"\u003ePara los reales.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"firme-black-oversized-tee","title":"FIRME. Black Oversized Tee","description":"\u003cp data-start=\"26\" data-end=\"49\"\u003eBuilt clean. Worn loud.\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"294\"\u003eThe FIRME. Oversized Tee is a heavyweight streetwear essential with a relaxed boxy fit, dropped shoulders, and a minimal black-on-black finish. Designed for everyday wear, the tonal FIRME. print keeps it subtle up close but strong in presence.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"343\"\u003eMade for the ones who don’t need to explain it.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"356\"\u003e\u003cstrong data-start=\"345\" data-end=\"356\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"357\" data-end=\"523\"\u003e\n\u003cli data-section-id=\"1foexc\" data-start=\"357\" data-end=\"379\"\u003eOversized boxy fit\u003c\/li\u003e\n\u003cli data-section-id=\"ufvt8\" data-start=\"380\" data-end=\"407\"\u003eHeavyweight cotton feel\u003c\/li\u003e\n\u003cli data-section-id=\"1d26jbl\" data-start=\"408\" data-end=\"436\"\u003eDropped shoulder sleeves\u003c\/li\u003e\n\u003cli data-section-id=\"xxumfw\" data-start=\"437\" data-end=\"471\"\u003eTonal black FIRME. front print\u003c\/li\u003e\n\u003cli data-section-id=\"19ivcrg\" data-start=\"472\" data-end=\"508\"\u003eSoft, structured streetwear look\u003c\/li\u003e\n\u003cli data-section-id=\"mn9w7j\" data-start=\"509\" data-end=\"523\"\u003eUnisex fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"525\" data-end=\"534\"\u003e\u003cstrong data-start=\"525\" data-end=\"534\"\u003eColor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"535\" data-end=\"562\"\u003e\n\u003cli data-section-id=\"15vqqby\" data-start=\"535\" data-end=\"562\"\u003eBlack \/ Black tonal print\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"564\" data-end=\"647\"\u003e\u003cstrong data-start=\"564\" data-end=\"576\"\u003eFit note\u003c\/strong\u003e\u003cbr\u003eSize down for a cleaner fit. Stay true to size for the oversized look.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"677\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e \u003c\/p\u003e","brand":"FIRME.","offers":[{"title":"Default Title","offer_id":57021581033632,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/1276\/8672\/files\/ChatGPTImageMay15_2026_06_29_17PM_2.png?v=1778894980"},{"product_id":"white-firme-oversized-tee","title":"White FIRME. Oversized Tee","description":"\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"1283ddab-56a3-4b62-92d1-58ec2643bf12\" dir=\"auto\" data-message-model-slug=\"gpt-5-5-thinking\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp data-start=\"26\" data-end=\"49\"\u003eBuilt clean. Worn loud.\u003c\/p\u003e\n\u003cp data-start=\"51\" data-end=\"294\"\u003eThe FIRME. Oversized Tee is a heavyweight streetwear essential with a relaxed boxy fit, dropped shoulders, and a minimal black-on-black finish. Designed for everyday wear, the tonal FIRME. print keeps it subtle up close but strong in presence.\u003c\/p\u003e\n\u003cp data-start=\"296\" data-end=\"343\"\u003eMade for the ones who don’t need to explain it.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"356\"\u003e\u003cstrong data-start=\"345\" data-end=\"356\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"357\" data-end=\"523\"\u003e\n\u003cli data-section-id=\"1foexc\" data-start=\"357\" data-end=\"379\"\u003eOversized boxy fit\u003c\/li\u003e\n\u003cli data-section-id=\"ufvt8\" data-start=\"380\" data-end=\"407\"\u003eHeavyweight cotton feel\u003c\/li\u003e\n\u003cli data-section-id=\"1d26jbl\" data-start=\"408\" data-end=\"436\"\u003eDropped shoulder sleeves\u003c\/li\u003e\n\u003cli data-section-id=\"xxumfw\" data-start=\"437\" data-end=\"471\"\u003eTonal black FIRME. front print\u003c\/li\u003e\n\u003cli data-section-id=\"19ivcrg\" data-start=\"472\" data-end=\"508\"\u003eSoft, structured streetwear look\u003c\/li\u003e\n\u003cli data-section-id=\"mn9w7j\" data-start=\"509\" data-end=\"523\"\u003eUnisex fit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"525\" data-end=\"534\"\u003e\u003cstrong data-start=\"525\" data-end=\"534\"\u003eColor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"535\" data-end=\"562\"\u003e\n\u003cli data-section-id=\"15vqqby\" data-start=\"535\" data-end=\"562\"\u003eBlack \/ Black tonal print\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"564\" data-end=\"647\"\u003e\u003cstrong data-start=\"564\" data-end=\"576\"\u003eFit note\u003c\/strong\u003e\u003cbr\u003eSize down for a cleaner fit. Stay true to size for the oversized look.\u003c\/p\u003e\n\u003cp data-start=\"649\" data-end=\"677\" data-is-last-node=\"\" data-is-only-node=\"\"\u003ePara los reales.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FIRME.","offers":[{"title":"Default Title","offer_id":57021581459616,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/1276\/8672\/files\/ChatGPT_Image_May_15_2026_06_37_03_PM_3.png?v=1778895440"},{"product_id":"firme-black-denim-jacket","title":"FIRME. Black Denim Jacket","description":"\u003cp data-start=\"52\" data-end=\"135\"\u003eA heavyweight black denim jacket built with a structured, masculine streetwear fit.\u003c\/p\u003e\n\u003cp data-start=\"137\" data-end=\"351\"\u003eDesigned in a deep washed-black finish with subtle texture, this piece features bold \u003cstrong data-start=\"222\" data-end=\"232\"\u003eFIRME.\u003c\/strong\u003e lettering across the front in a tonal black outline — clean enough to wear daily, strong enough to stand out up close.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"399\"\u003eMade to feel solid, grounded, and intentional.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"413\"\u003e\u003cstrong data-start=\"401\" data-end=\"413\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"414\" data-end=\"605\"\u003e\n\u003cli data-section-id=\"1grmjdz\" data-start=\"414\" data-end=\"439\"\u003eHeavyweight black denim\u003c\/li\u003e\n\u003cli data-section-id=\"ff6abc\" data-start=\"440\" data-end=\"460\"\u003eBoxy masculine fit\u003c\/li\u003e\n\u003cli data-section-id=\"s27vra\" data-start=\"461\" data-end=\"504\"\u003eTonal black outline \u003cstrong data-start=\"483\" data-end=\"493\"\u003eFIRME.\u003c\/strong\u003e front logo\u003c\/li\u003e\n\u003cli data-section-id=\"1x899c7\" data-start=\"505\" data-end=\"524\"\u003eButton-up closure\u003c\/li\u003e\n\u003cli data-section-id=\"17dodja\" data-start=\"525\" data-end=\"544\"\u003eStructured collar\u003c\/li\u003e\n\u003cli data-section-id=\"jtq0vw\" data-start=\"545\" data-end=\"560\"\u003eFront pockets\u003c\/li\u003e\n\u003cli data-section-id=\"1561dkg\" data-start=\"561\" data-end=\"579\"\u003eClean back panel\u003c\/li\u003e\n\u003cli data-section-id=\"jcmgd1\" data-start=\"580\" data-end=\"605\"\u003eBuilt for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FIRME.","offers":[{"title":"Default Title","offer_id":57021674586272,"sku":null,"price":150.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/1276\/8672\/files\/ChatGPTImageMay15_2026_07_24_21PM_3.png?v=1778898286"},{"product_id":"firme-bandana-script-icon-jacket","title":"FIRME Icon Jacket","description":"\u003cp data-start=\"750\" data-end=\"831\"\u003eA grey workwear-style jacket featuring the FIRME. script logo across the chest.\u003c\/p\u003e\n\u003cp data-start=\"838\" data-end=\"969\"\u003eBuilt with a clean cropped fit, durable workwear feel, and a white bandana-print design made to stand out without doing too much.\u003c\/p\u003e\n\u003cp data-start=\"976\" data-end=\"1052\"\u003eMade for everyday movement — from the street, to the shop, to the culture.\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1079\"\u003e\u003cstrong data-start=\"1059\" data-end=\"1079\"\u003ePara los reales.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1079\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1079\"\u003e\u003cstrong data-start=\"1059\" data-end=\"1079\"\u003eLimited pre-order. Made in small batches.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1059\" data-end=\"1079\"\u003eShips in 3–4 weeks after pre-order closes.\u003c\/p\u003e\n\u003cp data-start=\"731\" data-end=\"747\"\u003e \u003c\/p\u003e","brand":"FIRME.","offers":[{"title":"S","offer_id":57034330308768,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":57034330341536,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":57034330374304,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":57034330407072,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":57034330439840,"sku":null,"price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1035\/1276\/8672\/files\/ChatGPTImageMay19_2026_03_35_43PM_4.png?v=1779230478"}],"url":"https:\/\/firmewater.com\/collections\/apparel.oembed","provider":"FIRME.","version":"1.0","type":"link"}